COPYWRITING.

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How we grow brands

The right words

Engaging content keeps customers interested. Sharp copy drives them to buy.

A 2Forks menu, website, recipe or A-board might deliver information clearly, read nicely, or make you laugh, but it's also designed to grow your business. That’s because we start every project with research, so our copy is based on what your customers actually want, not just a hunch. We use this information, combined with our decades of food industry and writing experience, to deliver copy that drives to your business goals.

So, don't scramble your words at the last minute, or get the office 'wordsmith' to write them. Whether you’re a food brand looking to connect better with customers, or a non-food brand looking to reach a foodie audience, 2Forks can make sure you're squeezing every last drop of potential out of your content channels.

  • “Anna and Annica delivered exactly what we had asked for. They weren’t afraid to challenge but reacted to our feedback in a very positive way.  A real pleasure to work with.” 

    Mark Selby, co-founder, Wahaca

  • “The piece was great - just the right mix of information and inspiration!”

    Gail Tolley, Features Editor, Time Out London

  • “Anna and Annica delivered exactly what we had asked for. They weren’t afraid to challenge but reacted to our feedback in a very positive way.  A real pleasure to work with.” 

    Mark Selby, co-founder, Wahaca

  • “The piece was great - just the right mix of information and inspiration!”

    Gail Tolley, Features Editor, Time Out London

Who are 2Forks?

Anna Kibbey & Annica Wainwright, the two forks, have been producing creative, customer-focused copy and content for restaurant and food brands since 2014.  Both lifelong food and word geeks, Annica and Anna met as editors at Square Meal in 2007 and have worked, cooked, eaten and played Scrabulous together ever since. Now, we're on a crusade to rid the food world of meaningless words. 'Delicious' and 'mouth-watering', we're coming for you. 

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