COPYWRITING.

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Who we are

Anna Kibbey & Annica Wainwright, the two forks, have been producing creative, customer-focused copy and content for restaurant and food brands since 2014.  Both lifelong food and word geeks, Annica and Anna met as editors at Square Meal in 2007 and have worked, cooked, eaten and played Scrabulous together ever since. Now, we're on a crusade to rid the food world of meaningless words. 'Delicious' and 'mouth-watering', we're coming for you. Take a look at our recent work for Rosa’s Thai Cafe, Fego, Godo and Coca-Cola to find out how we could use words to win you customers.

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What we do

It's impossible to sell anything without words. Try it.

Sure, glossy visuals are sexier, but a cool design won't close a deal. If your words are fine tuned so they don't just sound nice or read smoothly, they actually resonate with your customers, suddenly whatever they're written on becomes 100% more powerful.

A 2Forks menu, website, recipe or A-board might deliver information clearly, read nicely, or make you laugh, but it will also grow your business. That’s because we start every project with research, so your copy is built on solid facts, not just a hunch. We use this information, combined with our decades of food industry and writing experience, to drive to your business goals.

So don't leave your words until last, or get the office 'wordsmith' to write them. Whether you’re a food brand looking to connect better with customers, or a non-food brand looking to reach a foodie audience, 2Forks can make sure you're not wasting your words.

We create:-

  • Blogs, newsletters and social posts that grab attention
  • Editorial features that sell you softly
  • Web copy that drives sales
  • Direct mail that makes customers act
  • Menus that work for you and your customers
  • POS material that sells 
  • Recipes that tell your story 
  • Press releases that journalists love
  • Content strategy that drives business

We’d love to tell your food & drink stories. Contact us so we can get stuck in.

Past/present 2Forks clients include: Anteater Communications, Brygghuset Krog, Canvas8, Carelian Caviar, Coca-Cola, Colliers International, Compass Group, Conic, Fego, Godo, Golin, Heinz, Movement, Norra Hamnen 5, One Giant Production, Rosa's Thai, Sauce Communications, Slipens Hotell, Sponge Marketing, Square Meal, Stallgården, Time Out, Togogo, Viber, Whistlepunks, Zapper

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  • “The piece was great - just the right mix of information and inspiration!”

    Gail Tolley, Features Editor, Time Out London

  • “The piece was great - just the right mix of information and inspiration!”

    Gail Tolley, Features Editor, Time Out London

  • “The piece was great - just the right mix of information and inspiration!”

    Gail Tolley, Features Editor, Time Out London

  • “The piece was great - just the right mix of information and inspiration!”

    Gail Tolley, Features Editor, Time Out London

Food tours

We design restaurant and food shop / market tours for visiting chefs and restaurateurs, as well as journalists, passionate punters and corporate clients. We’ll always put together a packed itinerary, tailored to a particular area of interest to make sure you get the most out of your research time, and go home with a stack of ideas. Hey, we’ll even carry you around ourselves if you’re not too heavy. Though that will cost more.

The reason we’re so keen to show you around is that we love nothing better than a good neighbourhood food crawl.

PS. We also cover Whitstable if you want to take it to the seaside.

  • “We’ve done trips like these before but have never been able to gain this level of insight into London’s restaurant scene. Our bespoke itinerary fit the brief perfectly and we left with loads of ideas for our new site – without having to do any research.”

    Henrik Niklasson, Conic Holding AB, Sweden
  • “2forks saved us hours and hours of googling and made our time in London more effective. To get this much inspiration in a single trip is priceless. We’ll definitely be using their services again.”

    Henrik Niklasson, Conic Holding AB, Sweden
  • “We’ve done trips like these before but have never been able to gain this level of insight into London’s restaurant scene. Our bespoke itinerary fit the brief perfectly and we left with loads of ideas for our new site – without having to do any research.”

    Henrik Niklasson, Conic Holding AB, Sweden
  • “2forks saved us hours and hours of googling and made our time in London more effective. To get this much inspiration in a single trip is priceless. We’ll definitely be using their services again.”

    Henrik Niklasson, Conic Holding AB, Sweden

Contact Us

Get in touch with us!