What happens when you stop following the “default” path and start designing a life that actually fits you?
In this episode of Hindsight, Lauren Dudley speaks with Annica Wainwright, a former restaurant critic who built a highly specialised career in menu psychology and menu engineering within the hospitality industry.
Annica shares how curiosity and independence shaped her journey, from growing up on a small island in Sweden to travelling young and eventually building a business that helps restaurants understand how guests think, read menus and make ordering decisions.
From restaurant critic to menu psychology expert
How years spent reviewing restaurants led Annica to specialise in menu engineering.
Building a business around curiosity
Why following your natural interests can lead to unexpected opportunities and success.
Designing a life that fits
Annica talks openly about choosing a childfree life and building a career that prioritises freedom and independence.
Rethinking the “default” timeline
Why your 40s and 50s might be some of the most fulfilling years of your life.
This is a thoughtful conversation about hospitality, entrepreneurship and intentionally designing both your career and your life.
Watch the full episode to hear Annica’s story and insights.
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