In this episode of Kith & Kin, host Cassie Davison sits down with Annica Wainwright, co-founder of Two Forks, to uncover the hidden power of menus in the hospitality industry. Annica shares how strategic menu design can increase sales, enhance customer experience, and boost brand loyalty. From her journey as a restaurant critic to helping hospitality businesses optimize their brand messaging, she provides valuable insights into menu psychology, customer behaviour, and marketing strategies.
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