Food and drink copywriting that feeds your business

We know you don’t want to waste time or money on ‘nice to have’ content marketing.

You need more customers.

You want them to spend more with you, more often.

And you want them to tell their friends about you.

2Forks helps food, drink and hospitality businesses like yours connect with hungry consumers and take them on a deliberate journey from first-time buyers to brand ambassadors.

We might do tone of voice development. We might dig deep into your customer journey. We might even write a menu that brings you the best month-on-month sales in ten years.

But we always start with research.

Because: hitting these kinds of numbers isn’t about spending big on glossy brand books and beanbag brainstorms. It takes insights and experience.

And, while we’ve got plenty of experience, we’d never start writing without hunting down the data that will help us smash your business goals.

Tell us where you need to get to and we’ll take care of the rest – from strategy and planning right through to on-time delivery, with scheduled check-in calls to keep you updated on progress.

The results? More revenue, less sweat, better weekends.

Annica & Anna

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Trusted By

The new menu has been huge for us. Not only has it put a real feeling of energy into the company internally but our sales have been great recently and we can’t help feeling that the new menu has definitely had a part to play in this. The new layout with less clutter feels so much cleaner and accessible. It is amazing what a change it has made to the look and feel. You guys did a really fantastic job.”
Working with Anna and Annica was a delight. They were so helpful, always available for a chat and their insights and suggestions were spot on. We’ve taken on board a lot of the testing principles that they taught us, and are now including these in our menu update cycles going forward.
You guys have been priceless. The way you’ve pushed us to move forward – we are working so much better and more closely together now and it’s been the influence of doing this with you
We were lucky enough to be introduced to Annica and 2Forks, and immediately felt the benefit in having someone on board who not only thoroughly understands the importance and use of the written word, but also was sympathetic and supportive of both where we came from and where we want to go
Now that our tone of voice is defined, approaching copy is easier to navigate and the team can focus on consistency. Introducing Annica to the process has brought fresh perspective.

Thomasina Miers


Ginny Nackvi

Dishoom, Senior chatter-walli

Alana Buckley

KERB, Commercial director

Laurie Timpson

Savernake Knives, Founder

Kalisha Nurse-Warner

Belazu, Marketing manager

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