As a collective of 90+ independent street food traders, KERB has been bringing passion and flavour to London’s streets since opening its first market in 2012. Now they’re bringing that same disruptive, colourful spirit and incredible food to private and corporate events market, and the bookings are rolling in. The team asked us to cook up a fresh monthly batch of content to keep driving traffic to the KERB Events website.
Before we started on the blog content for KERB, we checked in on their landing material. Because there’s little point in driving visitors to the website if they’re not given a good reason to buy when they get there. So before we started on the content, we pulled together an FAQs document to get tone of voice and SEO nailed down before optimising: the events section on the website for search engines and sales, the PDF sales brochure and the client proposal document. Then it was time to drive bookers to the site with a welcome email sequence for new sign-ups and twice monthly emails to their database of event bookers.
What We Delivered
Ongoing support for KERB’s (pretty stretched!) marketing team, from laying down month-by-month strategy for events marketing to on-the-hoof advice as issues came up for them, and weekly coaching calls to track the progress of the campaigns from the initial idea through to the execution and measuring how it landed. Without being too soppy about it, we love working with progressive, kick-ass organisations like KERB.
You guys have been priceless. The way you’ve pushed us to move forward – we are working so much better and more closely together now and it’s been the influence of doing this with you