Brand Messaging & Tone of Voice Development

Helping brands connect with hungry consumers by identifying the key messages that really resonate with their customers and communicating these in a voice that really makes sense to them. Includes customer research, brand messaging guidelines, our famous tone of voice ‘cheat sheet’ with writing prompts, editing guidelines and and briefing notes, plus a (recorded for future use) coaching session for anyone that does any kind of writing for the brand.

Timeline: 8-10 weeks

Budget: £7,000 (option to add sub brands for just £1,000 each if they target the same customers)

Take a look at our tone of voice development for GODO

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Kalisha Nurse-Warner


Now that our tone of voice is defined, approaching copy is easier to navigate and the team can focus on consistency. Introducing Annica to the process has brought fresh perspective.